Where it fits
This route is for founders who can identify a target user, core problem and first validation goal. It is not a fit for a first release expected to contain an entire platform, work without a product decision-maker, unbounded scope, or promises that publishing alone will create commercial success.
The first step is not a screen list
The client explains the target user, current alternative, critical assumption, reference products, budget and timing constraints. We define the journey, necessary prototype, data and vendor dependencies before choosing a technical milestone.
Delivery responsibility
Scope may include requirements shaping, prototyping, visual design, a cross-platform client, specified backend work, testing and store preparation. Naming, acquisition, guaranteed store approval, legal advice and growth operations are excluded unless separately agreed. Commercial outcomes are never promised.
Platforms, integrations and accounts
Authentication, payments, push, uploads, maps, chat, offline support and AI features are assessed separately. The client registers and controls store, domain, cloud, payment and analytics accounts; the team works through restricted collaborator access.
Acceptance and the next decision
Each milestone is accepted through an interactive prototype, test build or complete workflow. The evidence then supports a deliberate decision to expand, change direction or stop, with agreed source and documentation delivered for paid stages.